Design Purpose
The purpose of the project was to create a cohesive visual communication system for an art college's social media channels.
The content needed to support recruitment, provide information, and implement brand-building activities while remaining flexible across different formats, topics, and platforms.
Design Approach
The project was built around series-based thinking rather than individual standalone posts.
A key focus was balancing the artistic nature of the institution with clear, accessible messages. Design decisions were centered on information hierarchy, publishing rhythm, and ease of content adaptation to ongoing communication needs.
Visual System
The visual system was based on consistent layouts, clear content blocks, and a restrained set of graphic elements.
Typography and color act as structuring tools, allowing the college’s posts to remain recognizable within a fast-scrolling feed.
Outcome
The result is a structured set of social media materials that organizes the college’s online communication and strengthens its presence across platforms.
The system supports regular publishing and allows new content series to be developed without compromising visual consistency.
