I am a multidisciplinary creative leader and transformation professional with 20 years of experience spanning design, strategy, organizational development and institutional change.
My career connects two fields that increasingly converge: creative direction and organizational transformation. I have led brands and creative projects from strategy and concept through execution, while also designing organizational structures, processes, communication systems and large-scale institutional initiatives.
For more than a decade at Jagiellonian University, I worked across data analysis, organizational development and senior management, contributing to major institutional transformation and university-wide programmes.
Today, I combine strategic and analytical thinking with design methodology, visual communication and emerging technologies - with a particular focus on transforming complex organizations and the responsible adoption of AI.
PROFESSIONAL EXPERIENCE
Art Director
Agnieszka Bernas Creative Studio | 11.2018–present
• defining creative direction, visual concepts and communication strategies across branding and multidisciplinary design projects
• leading projects end-to-end: from research and strategic framing through concept, design systems and implementation
• translating complex business and communication challenges into clear creative solutions
• developing brand identities and visual systems across digital, print, web, motion and physical environments
• combining strategic thinking with hands-on design and high-level visual execution
• leading client collaboration and creative decision-making from briefing to final delivery
• integrating AI-enhanced workflows into research, ideation and creative production
• leading projects end-to-end: from research and strategic framing through concept, design systems and implementation
• translating complex business and communication challenges into clear creative solutions
• developing brand identities and visual systems across digital, print, web, motion and physical environments
• combining strategic thinking with hands-on design and high-level visual execution
• leading client collaboration and creative decision-making from briefing to final delivery
• integrating AI-enhanced workflows into research, ideation and creative production
Senior Graphic Designer
Human Intelligence on Demand (HI) | Freshart College | Mayor of the City Kraków | 06.2019–present
• defining visual direction across branding, campaigns, editorial and institutional communication
• leading multidisciplinary projects from concept and strategy through production
• designing scalable visual systems across print, digital and physical environments
• translating complex content into clear and engaging visual communication
• supervising creative consistency and quality across channels
• collaborating with and mentoring multidisciplinary teams
• leading multidisciplinary projects from concept and strategy through production
• designing scalable visual systems across print, digital and physical environments
• translating complex content into clear and engaging visual communication
• supervising creative consistency and quality across channels
• collaborating with and mentoring multidisciplinary teams
Deputy Director
Jagiellonian University | 03.2017–06.2018
• co-designing and implementing an organizational transformation leading to the establishment of the Centre for Academic Support
• reorganizing 13 organizational units and 70 employees into a new institutional structure
• diagnosing the existing organization through data analysis, employee research and interviews with unit leaders
• mapping responsibilities, competencies, resources and dependencies across administrative units
• designing organizational structures, workflows, standards and internal communication systems
• coordinating change across multiple teams and stakeholder groups
• delivering the reorganization with zero redundancies
• establishing and leading a dedicated promotion and communication team
• reorganizing 13 organizational units and 70 employees into a new institutional structure
• diagnosing the existing organization through data analysis, employee research and interviews with unit leaders
• mapping responsibilities, competencies, resources and dependencies across administrative units
• designing organizational structures, workflows, standards and internal communication systems
• coordinating change across multiple teams and stakeholder groups
• delivering the reorganization with zero redundancies
• establishing and leading a dedicated promotion and communication team
Head of Development Section
Jagiellonian University | 11.2013–03.2017
• leading institutional development and quality improvement projects
• designing analytical tools and reporting frameworks supporting strategic decision-making
• translating quantitative and qualitative data into actionable organizational insights
• coordinating cross-department collaboration across a complex institution
• identifying organizational needs and translating them into structured projects and solutions
• designing analytical tools and reporting frameworks supporting strategic decision-making
• translating quantitative and qualitative data into actionable organizational insights
• coordinating cross-department collaboration across a complex institution
• identifying organizational needs and translating them into structured projects and solutions
Selected Project - Teaching Quality Week
• developing and leading a university-wide initiative focused on teaching quality and institutional improvement
• coordinating 100+ events within a single week across the university
• engaging academic faculties, administrative units, university leadership and external contributors
• co-designing a system for event submissions, registration, attendance and evaluation
• using evaluation data and feedback to continuously improve subsequent editions
• coordinating 100+ events within a single week across the university
• engaging academic faculties, administrative units, university leadership and external contributors
• co-designing a system for event submissions, registration, attendance and evaluation
• using evaluation data and feedback to continuously improve subsequent editions
Data Analyst
Jagiellonian University | 10.2009–11.2013
• conducting research and data analysis for large-scale institutional projects
• developing analytical frameworks and reports supporting management decisions
• translating complex quantitative and qualitative information into clear findings and recommendations
• supporting evidence-based organizational development, accessibility and inclusion
• developing analytical frameworks and reports supporting management decisions
• translating complex quantitative and qualitative information into clear findings and recommendations
• supporting evidence-based organizational development, accessibility and inclusion
Brand Manager
Miraculum S.A. | 06.2006–08.2007
• managing new product development and launches from concept to market
• overseeing existing brand portfolios and strategic brand development
• using market, customer and competitor analysis to inform product and communication decisions
• collaborating across design, R&D, production, marketing and sales
• overseeing existing brand portfolios and strategic brand development
• using market, customer and competitor analysis to inform product and communication decisions
• collaborating across design, R&D, production, marketing and sales
KEY SKILLS
Transformation & Strategy
Organizational Transformation
Organizational diagnosis · organizational design · process & workflow design · transformation implementation · operating models
Organizational diagnosis · organizational design · process & workflow design · transformation implementation · operating models
Research & Analysis
Qualitative & quantitative research · stakeholder interviews · data analysis · insight synthesis · evidence-based decision-making
Qualitative & quantitative research · stakeholder interviews · data analysis · insight synthesis · evidence-based decision-making
Change & Leadership
Cross-functional leadership · stakeholder engagement · internal communication · multidisciplinary collaboration · change implementation
Cross-functional leadership · stakeholder engagement · internal communication · multidisciplinary collaboration · change implementation
Public Sector Transformation
Higher education · complex institutional environments · administrative structures · institutional development · organizational improvement
Higher education · complex institutional environments · administrative structures · institutional development · organizational improvement
AI & Transformation
AI-enhanced workflows · AI adoption · identification of AI implementation opportunities · human-centred technology adoption
AI-enhanced workflows · AI adoption · identification of AI implementation opportunities · human-centred technology adoption
Art Direction & Design
Creative Leadership
Creative & art direction · visual strategy · concept development · creative decision-making · multidisciplinary project leadership
Creative & art direction · visual strategy · concept development · creative decision-making · multidisciplinary project leadership
Brand & Communication
Brand strategy · visual identity systems · campaigns · editorial design · visual storytelling · information design
Brand strategy · visual identity systems · campaigns · editorial design · visual storytelling · information design
Design & Execution
Digital · print · web · motion · physical media · illustration · prepress & production supervision
Digital · print · web · motion · physical media · illustration · prepress & production supervision
Tools & Workflow
Adobe Creative Suite · AI-enhanced creative workflows · independent studio & project management · international remote collaboration
Adobe Creative Suite · AI-enhanced creative workflows · independent studio & project management · international remote collaboration
COURSES & CERTIFICATES
Creative Direction
University of the Arts London · Skillshare · LinkedIn Learning Community
Creative AI
University of the Arts London · Futurepedia · Skillshare · Coursera
AI & Transformation - ongoing professional development
AI adoption · organizational transformation · responsible AI implementation · AI-enabled workflows
AWARDS & AFFILIATIONS
• Full Member, Cyprus Association of Graphic Designers and Illustrators (CAGDI) | 2025–present
• Jagiellonian University Awards for High Quality Work | 2013–2017
• 1st Prize, Best MA Thesis Competition | 2006
• Jagiellonian University Awards for High Quality Work | 2013–2017
• 1st Prize, Best MA Thesis Competition | 2006
LANGUAGES
Polish - native
English - fluent
Greek - elementary
English - fluent
Greek - elementary
EDUCATION
Postgraduate Diploma in Graphics
Tischner European University in Kraków | 2017–2018
BA in Interior Design
Academy of Fine Arts in Kraków | 2014–2019
Postgraduate Diploma in Marketing
Kraków University of Economics | 2008–2009
MA in Public Health
Jagiellonian University | 2000–2005